Farewell! MindBites to Shut Down in December

by Jason in General / 09.15.16

Dear MindBites Community,

It has been a long and fun journey since we started working on MindBites over 10 years ago, but regrettably, the time has come to shut both the site and company down. As of December 14, 2016, the MindBites Website and Service will cease its operations. Here’s what you need to know:

Users

  • Access to all video purchases will cease on December 14, 2016 therefore you should view and/or download (if applicable) any purchased content prior to that date.
  • Active lesson credits must be used by November 14th, 2016.
  • Requests for a refund for unused credits purchased since November 14th, 2015 may be made by emailing support@mindbites.com. Requests must be received by November 21st, 2016. Please include your specific account information such as email address or user id, as well as the specific number of credits being requested to be refunded.

Authors

  • Any active published lessons will remain for sale (unless you choose to deactivate them) on the MindBites website and any active custom stores for the next 60 days until November 14th, 2016.
  • Final payout requests for eligible earnings must be made by November 21st, 2016 or will be subject to forfeiture. To request an eligible earnings payout, please follow the normal process of going to your Author Dashboard on MindBites.com and clicking the “Request Payment” button.
  • If you have any issues or questions please email the support team at support@mindbites.com including your specific account information such as email address or user id, the balance you are trying to request and the specific issue you are having.
  • For alternative video commerce options, there are a ton of products out there these days to help you out. They have widely variable price points and pretty disparate feature sets, but we think the following options may be worth checking out:

With a Shopify Store

With a Big Commerce Store

For integration into a Wordpress site:

As a standalone solution:

We wanted to take a final moment and just thank everyone for all of the support over these last ten years. We started with a big vision and a fantastic group of people working together. We are leaving with some incredible learnings and countless fun memories. Thank you. We really appreciate it.

The MindBites Team

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Basic video editing with QuickTime on a Mac

by Joseph in General / 06.04.10

These days video has really taken to the forefront of the web. While the cost of video editing software isn’t an insurmountable obstacle for most people, the complexity of software applications like Final Cut Pro and Adobe Premiere can be daunting if you only need to accomplish cialis generic available simple tasks. So, if you’re tired of trying to learn about containers, scratch disks and multiple timelines to get basic editing tasks done, try QuickTime.

QuickTime is installed by default on Macs but just incase you don’t have it installed you can download it here: http://www.apple.com/quicktime/download/.

From here there are

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a few easy steps to follow to get editing.

First of all you’re going to want to make sure that your video http://freeviagrasample-norx.com/ clip can be opened by QuickTime. At MindBites since we deal with web video content and want our content to be viewable on iPhone and iPad platforms, we regularly deal with and recommend using h.264 encoded MP4 or M4V files. If your files aren’t currently in a format supported by QuickTime we will have a blog cialis bathroom post up in the near future that will cover video ripping and encoding using free software called Handbrake.

When you first open your video cialis pills for sale uk if your file is an M4V iTunes might be the default program set to open that file type so you may have to right click and select open with -> QuickTime.

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video open in QuickTime I want to point out a few different features that you will want to be aware of for the next few steps.

quicktimefeatures

The first thing you will see on the bottom left corner of

your QuickTime window, next to your timeline is the place where QuickTime will display the time code or current frame number of the video you’re editing. You just click on the number to switch between the two outputs. You can manually input a time code or frame number to fine tune where your scrubber will jump to.

The scrubber is the marker on your timeline that will tell you exactly where you are in your video’s playback. This triangles location correlates with the time code or frame number.

Start Editing

Alright, how long does cialis last now that you have your bearings in QuickTime lets start editing. Again let me emphasize that this is basic cialis cost cvs editing best used to remove, combine, or rearrange existing video segments. Open up your video in QuickTime. Once your video is open, you can start navigating by dragging your scrubber to where in your video you want to start cutting. The easiest way to think about editing in QuickTime buy generic viagra online is think of your video like a document that you are just cutting and pasting from to create a new (shorter) document from some subset of the original content.

So, if you want to cut out some introductory music from the beginning of your video, you would just play cialis weight loss your video until the point where you want to start (after the music, perhaps) and pause the video there. This will be

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where we will set your in point by hitting the letter ‘i’, for in point. You will want to do your best to try to fine tune exactly where this starts to make sure you don’t accidentally miss any audio or video frames. You can check exactly where your in point is by clicking the little triangle that should have snapped to your scrubbers position. If you can’t seem to get your mexico pharmacy in point where you want it by dragging the scrubber or playing and pausing you can switch your time code counter to the frame number on the left that I talked about earlier. You can manually input a frame number here to move generic viagra online the scrubber mexicanpharmacy-onlinerx.com in single frame increments. Once you get it exactly where you want it,

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does medicaid cover viagra be sure to hit ‘i’ again to set your new in point, you can do this as many times as you want without issue.

Now that we have our in point we need to decide on an out point. If you have credits or chapters at the end of a video you want to edit out for size or length constraints just drag your scrubber to where you want your video to end and press ‘o’, for out point. You can use the same technique for fine tuning your outpoint if you are having trouble getting it just right.

Now you should see a dark gray bar between your in point and out point markers. Think of this how does cialis work like having a paragraph of a document selected. To copy your selection just click on edit and then copy or use the Apple + side effects viagra levitra cialis C shortcut. So, now all we need to do is walmart pharmacy number open up a new video player and copy the video over. To do this just go to ‘File’ and then click ‘New.’ With your new window open, just paste your video into the player. You should have your edited video ready to be saved and sitting in how long does it take for viagra to work front of you. Save your video under whatever file name and location you like. Be sure to save your file as a self contained video, though. Congratulations, you just learned some basic editing in QuickTime!

Advanced basics:

Have multiple videos you want combined? Need to remove multiple sections in a larger video? This section will give you a little more advice on how best to utilize the basics covered previously. The fundamentals of copying video sections and pasting them into a player are the same so this just takes those concepts farther.

As an example, if you have an introduction on a DVD but want this introduction to lead into several different clips you created cialis online pharmacy canada from the DVD, it is not mass college of pharmacy a complicated process. The best way to approach this problem would be to have the video with your intro open, cheap viagra pills for sale your video with content, and a new empty video player open. First, select your intro and paste it free viagra samples into the empty player, then copy your content from your generic cialis india other window sildenafil iv package insert and paste that into the player that has the intro. The two clips should then be able to be saved as one seamless video which you can save.

You can use this technique to paste together video from a number of sources, but you should

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be careful to make sure your videos are of similar aspect ratio. QuickTime is also technically able to handle the transitions, but I think it tends to look a little strange and thus isn’t ideal. You can definitely pull clips from the middle of other cialisfromindia-onlinerx.com videos or combine multiple clips into mega compilations with QuickTime, though.

Go forth an edit with your new QuickTime skills!

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Comparison of Solutions for Publishing and Selling Video on Demand Online

by Ellen Ambrose in General, Selling Video Online / 05.19.10

Video Commerce Platform Competitive Matrix

Video Publishing generic viagra prices and Commerce Platform Competitive Matrix (download the pdf)

While there are several known players in the online video platform (OVP) space that monetize videos through advertising, there are also video platforms that support a http://sildenafiloverthe-counter.com/ colorado board of pharmacy paid content monetization strategy. A paid content strategy involves selling video content online through stream and/or download. This matrix compares the http://cialiscoupon-onlinenorx.com/ features of OVP providers that support selling videos online.

While this matrix cialis vs viagra is not viagrapills-forsaleonline.com all inclusive, it demonstrates that

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viagrapills-forsaleonline the online world pharmacy paid http://discountpharmacy-rxstore.com/ video content market is heating up and becoming a competitive space. The comparison was completed from buy 5 mg cialis the perspective of MindBites, the leading buycialischeap-storein video publishing and sales platform for instructional and educational videos online.

* iAmplify sells downloads only (i.e. no media player or streaming delivery). Payloadz, Cerizmo, Tradebit and Fetch App/Shopify are also in the download space.

** This comparison was completed to the best of our knowledge and we are

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Some Custom Video-on-Demand store samples

I talk to people every day that are looking for ways to sell access to their video content online (those that have it already in a DVD or other format and those that are thinking about creating it).  That stands to reason since MindBites is a marketplace for video content online and also a platform that our content partners (”authors”) can use to sell access to their videos on a custom store built to be integrated into their own site.

Today, I had Joseph pull together a quick mock-up of a custom store for someone that had emailed with a few questions.  After sending over the link for him to look at how a video-on-demand store might look that was setup to be integrated into his domain, I got the following message from him: “I have two teenage kids. I text. I, however, do not intrude upon their generation; I use complete sentences…and punctuation.  BUT…when I saw Joseph’s ‘On Demand Store’ rendition…OMG was all I could think.  It’s amazing how polished the store looks and how seamlessly I could integrate it into my site.”  I get this sort of feedback all of the time from people that are looking for a way to sell video online and  get a better understanding of how working with MindBites would go.  Hence, I figured it was about time I pull together a quick blog post to include a litany of different custom store examples - so you can all see just how flexible the custom store functionality is and just how nicely the stores turn out.

1. BurgerMath - Professor Ed Burger is a professor of Mathematics at Williams College.  burgermathHe’s also the author of over 30 research videos and 12 books.  In his spare time, he worked with a company called Thinkwell to create 2000+ math video lessons on everything from middle school math to Calculus.

Thinkwell and Professor Burger recently published Burger Math, a website where you can learn a bit more about the winner of the 2010 Robert Foster Cherry Award for Great Teaching (the largest - $250,000 - and most prestigious prize in higher education teaching and scholarship across all disciplines in the English speaking world).  Additionally, you can preview and purchase access to Professor Burger’s various video-based math lessons, which are great if you’re prepping for a math test or needing some math homework help.

2. Brent Mayne - Brent is a former MLB catcher that really knows his stuff as a 14 year veteran of Major League Baseball (all spent behind the plate).  brentmayneWe worked with Brent to create a custom video on demand store for his catching lessons.  His store, pictured here,was designed to be integrated into his main site, which contains biographical information on Brent as well as other types of content focused on catching that is associated with his ‘Art of Catching’ branding, blog, podcast series, etc.

Brent’s custom store is tied in to his main site through a Video Store link in his main navigation bar.  In addition to driving traffic to his custom store from his main site, he also promotes his video store and individual videos using various social media outlets (e.g. through @BrentMayne on Twitter).

3. LIVE at Broadway Dance Center / Tezoro - Live at Broadway Dance Center (LBDC) is a line of videoslbdcproduced by Tezoro productions and filmed at the Broadway Dance Center.  Tezoro Productions LIVE began with the long time dream of bringing the essence and brilliance of a dance class at Broadway Dance Center into the living rooms and studios of dance students worldwide.

LBDC sells a range of DVDs that they have produced.  When they partnered with MindBites, they did so with the intention of being able to sell access to their DVD library through their own site in a streaming/on-demand format.  Their custom store contains an array of dance lesson videos that are taught by the most qualified and talented instructors in the industry.  It ties in neatly via an On-Demand link in the navigation bar on their main site.

In addition to these three, you can check out a few more custom store examples by looking at the links in the sidebar of this blog.  Have a website that you’d like to bolt on a custom video-on-demand store to?  Drop us a note and we’ll be happy to mock up a draft of one for you.  We’ve definitely found this to be the easiest way for someone to get a feel for how a custom store might look that was designed to tie into their own existing web presence.  Questions?  Leave me a comment below and I’ll get you an answer!

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Helpful Hints: Offering your DVD content as video-on-demand

More than a couple DVD creators & distributors that we’ve started working with in 2010 dvd-firegot a wakeup call from Smart Company’s article on 10 Things Not to Buy in 201o.  DVDs topped the list.  Lists like this come out all of the time that foretell of the bottom falling out of one industry or another, and lots of them are, in hindsight, completely wrong.  That said, there’s no denying that video is moving online and consumers are increasingly demanding it to be available on-demand.  The days of buying a DVD and waiting for it to come in the mail so you can watch it are definitely drawing to an end.  That said, these days are drawing to a close at the same time as the demand for access to video online is exploding.  In November 2008, it is estimated that the average viewer of video content online spent 4.6 hours watching video online during the month.  In November 2009, this number has skyrocketed up to 12.2 hours per month.  Plus, even more people were watching video online - in November 2008, 77% of US internet users (~146MM Americans) were spending time watching online video - now 85% (170+MM Americans) of them are doing so.  (Special thanks to Comscore for their sweet stats).

After working with all kinds of  DVD creators & distributors interested in designing and implementing video-on-demand strategies online, we’ve managed to collect an assortment of learnings and best practices, some of which may surprise you.  Thus, without further delay, here are some helpful hints and things to think about if you’re considering making your DVDs available to users online and on-demand.

1. Consider breaking your full-length content into chapters. Short-form content is tremendously appealing to consumers.  You don’t have to dice it into 1 minute segments, but give some serious thought to breaking it into 8-15minute segments.  This does a few things for you:

- First, it more closely aligns your content duration with consumer attention spans, which are frighteningly short.

- Second, it gives you more products to offer.

- Third, there’s a market segment out there that may know part of what you’re teaching but not all of it.  People have a bizarre reluctance to pay for something they already know or have, even if it comes with something else that they’re looking for.  Hence, you’re opening up additional revenue streams by enabling people to buy a la carte… And, just because things are available a la carte, don’t think we expect you to charge a pro-rated portion for the individual pieces.  No way! Say you break your 30 minute DVD into three parts.  If you charge $20 for the full DVD, it’s not unreasonable to charge $10 or $12 for each of the three pieces a la carte (while offering a deal on the bundle of all three for $20).

- Last, it helps from a search standpoint.  When you break your baby sign language DVD into 6 parts (maybe one on teaching your baby sign language, one on food signs, one on animal signs, one on family signs, etc), you end up with 6 products that pull in their own niche, keyword-targeted search traffic.  The thing about these more niche keywords is that people are searching for them in droves but they’re slightly less competitive.  For instance, if I search for ‘Baby Sign Language’ in google, there are ~43 million results.  If I search for ‘Baby Sign Language Food Signs,’ there are ~500 thousand results.  It’s still a large number, but you can see how it’s going to be easier to compete.  Plus, when I’m searching for how to do a specific sign to teach my infant, I search for that specific word.  Hence, I may search for ‘Baby Sign Language, asparagus’, which will yield me ~35 thousand results.

2. Price it competitively

You obviously don’t want to cannibalize your DVD sales by offering a really large discount to customers opting for a video-on-demand option in lieu of a physical DVD that has to be burned and mailed, but you also need to consider that people do tend to expect something of a discount considering you won’t have to pay for the physical DVD, the burning or the shipping and handling.  Worst case, you can offer the two options for the same price, and you’ll likely end up making more money off of video-on-demand sales (and doing much less work).

3. How to think about DRM

We don’t like it, and you won’t like it, but digital piracy is unfortunately a fact of life.  The bad news is there is no 100% reliable way around piracy.  The good news is that most people aren’t thieves.  If you give them a way to pay you, most will.  Plus, it’s honestly no harder for someone to rip your content from a video-on-demand/streaming service than it is to rip it off of a DVD that they buy from you.  If you’re not as concerned about piracy [most content creators are rightfully more worried about obscurity than piracy] or have content that would be much more valuable to users offline or on a ipod, then I’m a huge proponent of giving people the option to download the video once they’ve purchased access.

4. Keywords, keywords, keywords… and good descriptions & titles

The internet is a frighteningly large place.  If it exists, chances are you can find it on the internet.  That means a few things.  First, if you want customers to know your product exists, it needs to be on the internet.  Second, virtually every competing product will be out there, too.  While all of the trappings of traditional business and competition that marketers use to position and differentiate their products are present on the internet (pricing, marketing, branding, promotions, recommendations, etc), one of the biggest keys to success there is a wholly internet-specific one: search engine optimization (SEO).  Basically, SEO is a fancy way of saying, are you making your page and product easily findable by customers searching on google (or bing or any other search engine).  These search engines have an algorithm that they use that determines the order in which the display search results.  What it comes down to are a couple main things, though:

- First and foremost, what does the text on your page say (google’s crawlers can’t watch your video and know what it’s about, so all it has to go on to know whether to return a link to your page is the text included there.  This means that your page titles and headers and your text-based descriptions are absolutely critical.  If you don’t mention that your video teaches parents the sign for asparagus, your page won’t show up in search results for ‘baby sign language asparagus’

- what pages are linking to your page (this is an indicator of credibility - if a bunch of people link to your webpage, then google assumes that you have some valuable content there, especially if the people linking to you have a lot of people linking to them, indicating that people respect their opinions/value their content…)

5. Promotion

The web is a fantastic place to sell Video on Demand because it basically removes all kinds of pesky purchase barriers - you can sell to virtually anyone at any time.  They don’t need to visit a store that carries your DVD, you don’t need to rely on that store to put it on the shelf, you don’t have to worry about stockouts, and consumers don’t have to worry about store hours.  These are all great things, but the web does come with its challenges.  These barriers are removed for everyone online.  Hence, competition can be even tougher and promotion becomes even more important.  We’ve talked about keywords and SEO, which are the best places to start.  However, there are tons of other things you should consider in promoting your content.

The good news is that you’re still pretty early to this game.  The vast majority of DVD content out there is not yet available online in an on-demand format.  More and more is available every passing day, but we’re still in the early days of conversion from a DVD-based world to an online and on-demand world.  One interesting aspect of search engines is that they give you some extra bonus points for being early to the game - the age of a URL does matter when Google is trying to determine search result rankings.  (Interestingly, you likely also get extra bonus points for having video on that page).  Thus, the time is now to make the move, but making your videos available online and on-demand is only the first step.  After that, you’ll still need to do some work to get them the attention they deserve (from consumers, bloggers, social media outlets, etc).  Don’t worry, we’ve written all kinds of blogs on doing just this - start with this one: Marketing Your Videos (in the MindBites marketplace).

6. Integration into your existing site

So you already have a website?  Good news - we can very easily enhance your existing site by simply adding a bolt-on Video on Demand store that we’ll create to visibly match and integrate into your own site.  You’ll control the design, logos, colors, layout, navigation bar, links, content, etc.  We’ll just power the back-end infrastructure that will enable users to preview content, buy content, watch lessons online or download them, rate & review what they’ve purchased, leave comments, etc.

There are countless different approaches that our authors have taken to integrating their video-on-demand stores.  We’ll talk you through these and figure out what makes the most sense for your business (with ample consideration given to the current layout and design of your website).  Some of our authors simply add a Video Store tab to their main site navigation and some actually integrate the Video-on-Demand option into their own checkout process or through promotional graphics added to their site.

7. Help with ripping & content prep

The first thing you’re going to need to get your DVD content ready to be sold online is a web-friendly version of that content.  Thus, you’re going to have convert your DVD content to any one of a number of different web-friendly formats.  MindBites, in particular, accepts files that are formatted as MP4, AVI, M4V, MOV, WMV, FLV, or a few other more obscure file formats.  My suggestion on this would be to use MP4.  You’ll also likely need to give some thought to compressing the videos you rip from your DVDs (or convert from your master files).  My suggestion is usually to think about using a 1500 kbps standard to ensure that your file has pretty good quality but doesn’t end up too massive.  While massive files can mean really good resolution, they’re much more likely to mean disenchanted users as bandwidth is just not infinite for the users that’ll be trying to stream your videos online.  Need more help with ripping - check out our DVD ripping post here: Guide to DVD Ripping Software.  Or, leave me a message in the comments and I’d be happy to help you out.

Have more than just a handful of DVDs and are a little overwhelmed by the idea of ripping all of them?  Let us know.  We do have in-house capability to rip DVDs at a pretty low cost to you.  Alternatively, you may want to consider reaching out to a local production house - this isn’t their core business, but they’ll be more than happy to help you convert your DVDs into web-ready files.  Make sure you have a good plan going into this, though.  You’ll need to give them very clear direction on things like file format, container format, target file sizes or bit rates, etc.  You’ll also want to give some thought to how you’ll get the final files from them and whether any of the DVDs need to be ripped to multiple files (or ripped to a single output file and broken up after the fact, in which case you’ll likely want to rip to a quicktime-friendly format like MP4).

Have other questions/challenges you’re running into or noodling over?  Ask us in the  comments!  Having trouble envisioning what a custom video-on-demand store would look like for your site - hit the contact us link at the bottom of our video-on demand platform levels information page.  Looking for some more details on what MindBites does - get some answers on how we can help you sell videos here.

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Laura Berg Case Study: Building a Business by Selling Video Online

by Huntley in Author Highlight, General / 04.08.10

Laura Berg has been a MindBites author from pretty early on. She found us when we were first getting the marketplace up and running - and well before we’d built out any of the platform features and functionality. msh1 Anyhow, we’ve worked a ton with Laura and are absolutely crazy about her! Laura is a Baby Sign Language instructor in Toronto, Canada, and her approach to selling videos online is one that we could see all sorts of physical instructors benefiting from.

Her story began when she was teaching 8th grade and had been asked to run her school’s literacy program. While researching she came across a study that used the American Sign Language (ASL) alphabet to help students develop their spelling skills. She was fascinated with this concept, and latched onto it right away. ASL encompasses a number of learning styles but specifically kinesthetic and visual. Her school was similarly interesting in giving it a shot, so Laura set about designing a curriculum and revamping her school’s literacy program. It was a tremendous success, and Laura subsequently was asked to lecture at various universities on the idea of using sign language to address literacy challenges in schools. This ultimately led her to launch My Smart Hands. In 2005, while pregnant with her daughter, Fireese, Laura began designing the My Smart Hands baby signing curriculum . After signing with Fireese and watching her learn ASL, she was able to fine-tune her program.

In January of 2007, Laura uploaded a video to YouTube of her signing with her daughter, Fireese. This video has since garnered well over two million views. While, on first glance, this was great publicity for her company, it was a bit of a double-edged sword. Laura lived and taught signing classes in Toronto, Canada, and, while many of these viewers were keen to ask Laura questions, few were candidates for her classes given that most were not in Toronto. Laura worked diligently to respond to submitted questions and follow-up with additional videos, but the outpouring of interest made her realize that there were a ton of people online looking for baby sign language instruction. This made since as an online outlet for instruction allowed for video-based instruction, which was particularly well-suited for subject areas that are better learned visually than through text-based approaches. Plus, online outlets were open 24/7 to users across time zones… and to moms that were up at odd hours.

Laura found MindBites in May of 2007, even before we’d launched the Beta version of the MindBites marketplace. MindBites was the perfect solution for her, as it enabled her to easily offer baby sign language instruction online in the form of discrete video lessons. And, while the production quality needed for a DVD requires a significant investment in equipment (for both production and editing), MindBites allowed her to easily get started and charge a price for access that felt commensurate with the lesson content and production quality of her lessons. Plus, with MindBites, it was easy to attach supplementary files to her lessons where appropriate - for instance, some of the baby sign language song lessons have MP3 files that are made available to the user upon lesson purchase.


Over time, Laura uploaded ~18 baby signing video lessons to MindBites, and with every significant product release from MindBites, Laura has been there to take advantage. Notably, in addition to her individual video lessons, she now sells bundles of baby sign language lessons (called series), as well. Users feel good about it because they get a discount buying a bundle when compared to buying all of the included lessons a la carte, and Laura feels good about it because it has dramatically increased her revenue per visitor numbers.

Additionally, Laura was one of our Beta customers when we rolled out the MindBites custom video stores. The custom store launch was really a turning point in the evolution of MindBites - with the launch, we changed from a marketplacemsh-custom-store to a platform. The custom stores basically offer our content partners and creators a way to sell their video content on their own sites. While there aren’t features on the custom stores that are missing from the MindBites marketplace, there were some compelling reasons why Laura and other content creators like her were interested in a more private and custom option. First, anyone with a web business would prefer to actively drive traffic to their own site with their own branding and navigation links rather than to the MindBites site, which obviously has MindBites branding and navigation links.  This is especially true when one considers the fact that the MindBites site is an open marketplace, and, as such, it may also offer competing products. Second, the ability to enable users to purchase and immediately view videos through a custom video-on-demand store on your own site makes your site feel substantially differentiated and robust.  Plus, the custom video store option lets you pick your own categories (rather than having to use the ones that we define on the site) and very effectively match the look and feel of your own site with its styling and customization options.

Laura has also been an active recruiter for the MindBites Associate program, our version of an affiliate program. Laura already had tons of fans that were promoting her lessons and series before we rolled out the program, but it offered her an excellent opportunity to reach out to these people to suggest that they get signed up such that they could get compensated for any sales generated off of their promotional efforts. This, again, was a win-win for her and the affiliates that were linking to her videos. They loved her content and, in many cases, had already been recommending it. With the program, they got paid for it. And, on the flip side, Laura gets paid the same amount whether there’s an affiliate involved or not. Hence, for every additional sale they make for her, she sees additional earnings in her bank account.

Laura is a phenomenal example of how a physical instructor, who traditionally relies on local customers that he/she can serve with 1-on-1 tutoring meetings or group classes or training sessions, can build out their business online by leveraging the power of the web and the power of video as an instructive medium.  Anyone from a yoga instructor to an art teacher or a Spanish tutor stands to realize a considerable upside by taking their business to the next level and opening themselves up to a business that isn’t tied to any one geography.  And, one more thing that’s a pretty good deal - you can sell the same video to 100 different people and there’s no incremental work required on your part.  Laura uploaded her videos some time back, but the content won’t “expire”.  There will always be more new mothers out there looking to teach their infants sign language, just as there will always be yogis and aspiring artists and beginning Spanish students looking for instruction.  With that in mind, I’m pretty sure that Laura would agree that the more marketing and promotion efforts you make, the better off you’ll be.  In addition to her website and YouTube presence, My Smart Hands also uses newsletters, Twitter, Facebook, traditional PR, etc.

Are you a physical instructor of some sort or do you have a business like Laura’s? We’d love to help you expand your business by marketing and selling video content online to reach a worldwide audience. You can learn more about selling videos on MindBites here and then check our various video-on-demand platform levels, which geared towards individuals and small/medium businesses.  Or, even better, feel free to contact us to ask more questions, get us to mock up a custom video store for you or see if there’s a way we can work together.

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A New Breed of Video Platform: The Video Commerce Platform

by Ellen Ambrose in General, Selling Video Online, Web Economics / 03.30.10

In the online video world, the term video platform typically refers to an outsourced application or SaaS (Software as a Service) for uploading, storing, encoding, publishing, reporting and delivering the finished video product to a single destination (website) or network.

There are several online video platforms available on the market today; however, there are only a few dominate players.  In the past, online video platforms have been primarily focused on ad supported revenue models. The functionality of the video platform allows for advertising to be placed before, during and around the video content.  The past performance data has shown that the advertising revenue model for online video is a difficult pathway to profitability.

Enter stage left a new breed of video platform.   Consider the possibility of access to most features that the large video platform players offer but instead of selling advertising around the video content, actually selling access to view the video itself.  Access is typically defined as a single view, unlimited views within a defined time period or actual download and ownership (similar to purchasing a DVD).

What makes this model different is that the payment process is built in and the publisher has the ability to conduct a sales transaction and stream video from the same platform. This functionality creates a seamless experience for both the user and the publisher.   Further, the publisher has combined access to sales transaction history, performance analytics and metrics similar to what a merchant would experience with an online store.   This is an important distinction between a traditional ad supported video platform and a video sales platform.   A video published through a sales platform is actually sold as a product instead of being offered for free with advertising.

In addition, a video commerce platform allows a video catalog to be organized and presented in a storefront format where customers can browse through video content by category, watch previews, read descriptions, ratings and reviews.  Further, the content owner/publisher has the ability to merchandise, control pricing as well as the visual appearance of the storefront so that the storefront shares the same look and feel of their website, project or brand.  This functionality allows customers to feel like they are still navigating through the original web property.  Because the payment process is built into the platform, the transaction experience is smooth and straightforward.  Post purchase, the customer is able to stream or download the video(s) on demand as well as access the video content in the future (during the access period or forever depending on the individual terms of the video).  Last but not least, a video commerce platform should have the ability to integrate with the iPhone (and other smart phones apps) as well as the iPad.

Another consideration is cost.  This new type of video commerce platform has a performance element built in to the pricing.  In a typical situation, there will be a small ongoing monthly fee combined with a revenue share split where the majority of the sales revenue is paid to the publisher.  This is a favorable pricing environment to a video publisher/content owner because the platform service provider is willing to share some of the risk and has skin in the game (i.e. platform has incentive to help the publisher succeed).

Because the video commerce platform is a relatively new product on the market, it can be difficult to compare and contrast the providers who are offering services in this space.  Here are ten things to consider when looking for a true online video commerce platform:

  1. A high quality media player.
  2. The ability to offer previews for each video as well as the ability to embed the media player (with previews) in a website, blog and/or affiliate partner sites.
  3. Stream and download functionality with expiration.
  4. A customizable video storefront template (i.e. not just a customizable player).
  5. The ability to sell an individual video as well as a series of videos (i.e. for offering entire courses, video packages or boxed sets).
  6. Secure commerce.
  7. A focus in the video space (vs. the general digital download space).
  8. SEO functionality built in and marketing support.
  9. Sales transaction reports, performance analytics and metrics.
  10. Ratings, reviews and comments functionality.

A large benefit of working with an outsourced video platform is the ability to plug and play and not carry the burden of development, functionality, storage, performance, payment processing and customer service.  Outsourcing these functions frees up time for the publisher to focus on their core business instead of being bogged down with the technical aspects and time demands of building and managing an online video delivery and sales system in house.

An example of a true video commerce platform available on the market today is the MindBites Video Commerce Platform.

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Marketing Your MindBite Part 3 - Using Online Communities

by Ellen Ambrose in Author Tips, General, Selling Video Online / 03.23.10

One way to boost online credibility as an expert is to participate in online communities by providing ideas, feedback and advice to people who share common interests and are in need.  By joining conversations,  you will build credibility as an expert in your field and be seen as a person who is willing to help others.  The community will appreciate your involvement, rely on you for information and ultimately become prospects for your lesson sales.  Thus, online communities offer an outstanding forum for reaching out to and developing a relationship with potential customers, so this third post in this blog series on Marketing Your MindBite will focus on strategies for social media online communities.  Part 1 of this series started us off with a close look at what you should do on MindBites or your custom store to market your videos and ensure that they can be found, and part 2 looked at techniques you can use to market your videos on your own site or blog. .

Before jumping in and participating in your area of expertise, know that being seen as an expert/valued contributor takes time to build and does not happen overnight.  In fact, some online communities have rules in place that prevent self-promotion before a minimum level of contribution has been made.  In general, self-promotion is off-putting before a relationship/connection is made with the folks in the community. In fact, one case study found that  “engagement” techniques are three times more effective than traditional “broadcast” techniques (ie. blind self promotion) when used in online communities.

The bottom line is to treat your relationship with online communities like you would a person that you just met at a networking event; ease into self-promotion when the time is right.

The following is an outline for navigating through online communities on the web:

1. Voice your (educated) opinion in forums

Forums are internet-based message boards or discussion sites.  Forums are available on every subject and are open to new members.   To find topic specific forums, conduct a search on the subject + forum (ex: Halloween Forum).  Digg is another resource to search for online forums and communities.   Most forums allow people to read posts/threads/comments without being registered; however registration is required for participation.  Be sure to read the forum community rules to understand the parameters before getting started.

Best Practice: Join discussions by contributing advice and insight, starting threads, and weighing in on topics that you think are important to discuss.  After becoming an active participant in a forum, you can start to drop links to your author profile page and specific lesson pages.  Remember to include a link to your author profile in your online signature.  This will deliver targeted, interested visitors to your profile and lesson pages.

2. Leave comments (and links) on Blogs

Blogs are a personal or corporate website in the form of an online journal, with new entries appearing in sequence and usually taking on the personality of the blog author(s).   Most blogs allow for reader participation through comments.

Best Practice:Search for blogs on your topic(s)  through search engines and blog aggregator sites such as Technorati, Communities and Network Connection and Blogs.com.  Once you have found blogs that have recent activity and attract your target audience, start commenting and connecting with the blog author and readers.  If it is appropriate, drop a link to your lesson or author profile to support your point.  Also, include a link to your author profile in your signature.

3. Get your network on!

Social Networking Sites focus on building online communities of people who share interests and activities and are interested in exploring these shared interests and activities with others.  While there are countless social networking sites, the ‘Big Three’ right now are: Facebook, Twitter and LinkedIn.

Best Practice: Participating in a social networking site is a great opportunity to connect with people who are current or future customers, fans or referral sources.  Social networking sites provides easy, free access for building networks, communities, fan bases, groups and events.   Social networking tools are also an excellent way to stay connected and to listen to your current and potential customers.

Facebook: The opportunities that exist in Facebook are building a Facebook Group and Facebook Page and joining and participating in groups that are relevant to your topic(s).

A Facebook Page gives a business a public profile and can be used to build identity.  Customers, friends and users can become fans of your Facebook page and they will automatically receive your updates and information in their news feeds.  Your Facebook page can also be used to promote your business through status updates to let people know what you are working on, adding videos, and writing notes. Further, when someone becomes a fan, it shows up on their news feed which is also visible to all of their friends and contacts.   Thus creating the potential for a viral buzz effect.  In addition, Facebook Pages have exposure because they can be seen by unregistered users.

Facebook Groups are meant to foster group discussion around a particular topic area as well as create events.   This can be used to create open dialog as well as give customers and potential customers a voice.  One disadvantage of a group is that the group members activity is less visible to all of their friends as it does not show up in their news feed.  A major advantage of a group is that you can communicate directly to your members as messages go directly to their inbox vs. only showing up on their news feed.  Further, you can invite people who are not Facebook members to join the group.

Twitter: Twitter can be used to promote yourself, your videos, participate in conversations and monitor your reputation.  The first step is to find people who are interested in your area of expertise.  Once you find them, follow them.  If your tweets (i.e. information) are interesting, they might follow you back and before you  know it, you have built up a following.

Tweet about links and news to your area of expertise or links and information about your new videos, insightful thoughts, quotes or tips.  Once you build up a following, ask for feedback and encourage questions and dialog.  Reply to people’s tweets to build a relationship with them and retweet other peoples tweets to show others that you are interested.

Don’t forget to promote your twitter account on your website, email, ads and other social networking sites.  The easier you are to find on Twitter, the more people will find you.

Linked In: Linked In represents a great opportunity for marketing your expert video content.  In the past, Linked In was used for business related networking; however, it has changed and can now be used as a marketing resource for any subject.  Like other sites, Linked In also has the ability to build profiles, join groups and particpate in conversations; however, it also has a very robust question and answer feature where anyone can ask and answer questions (i.e. marketing opportunity).  Here is a link to a list of 33 ways to use Linked In for your business.

4. Utilize You Tube/Video Sharing sites to broaden yo your lesson audience

Video Sharing Sites are websites where users can upload, view and share video clips.  YouTube is the most popular of many different video sharing sites available on the web.

Best Practice: Creating a free clip of your instructional video is an excellent way to reach your target audience.   Your video clip will be found by search engines, on-site search and on other sites who feed off or embed videos from these video sharing sites.  Be sure to include a link to the lesson at the very beginning of your lesson description so viewers can click through from your video clip to watch the preview and purchase your lesson.   You may also want to consider using a video distribution service, like  TubeMogul, which can help you syndicate your video clip to the top video sharing sites in a single shot.

5. Become a (written) author

Ezines/Online Article Sites like Ezine Articlesare part-promotional, part-informational newsletters, magazines or articles distributed on the Internet.  Ezines typically allow for article submissions by experts on any subject.  The article has to provide quality (not purely promotional) information, and it must approved by an editor before it is made available for distribution.  In exchange for providing “free” content, the author of the article is allowed a few promotional links in the body and signature section of the article.

Best Practice: Writing an article about a specific topic is an easy way to build credibility.  Once published online, the entire article becomes fair game for search engines.  When people are searching for your subject, your article will appear in the search results.  Further, web sites and blog owners who are looking for quality content will have the ability to post your article on their site.  This will give you exposure to entire audience groups that you might not otherwise reach.  Because you have the ability to promote yourself and your instructional videos in the body of the article, it is an extremely cost effective form of promotion.

6. Provide helpful answers, gain grateful followers

Question and Answer Sites are open communities where people can post questions, answers and resources.  Participating in question-and-answer community sites like Yahoo Answers , AllExperts and Answerbag is a great opportunity to help people solve problems and promote yourself as an expert.

Best Practice:Use the search function on the Q & A sites to find questions and answers in your area of expertise.  Once you have found relevant Q & A, weigh in with your questions, advice and when appropriate, drop links promoting your lessons and author profile.   Crafty online marketers have been known to ask questions under one login and directly answer with another login to jump start the conversation or thread.

7. “Fabulous video lessons for sale…”

Online Classified Ad Sites are advertising websites that contain items for sale and/or services offered.  They are usually arranged by category.  An example of a classified ad site is Craigslist.

Best Practice: Posting an ad for your content  in an online classified site is a great way to find people who are looking for very specific classes, instruction, information, services or products.  Within your post/advertisement, you can include a link to your author profile or lesson page as a way to generate qualified traffic.  Further, you can contact users who are looking for particular information or services if your expertise is relevant.

8. Leave links to your lessons EVERYWHERE - but do it tastefully

Online Publications are collections of web pages, images and videos used to make content publicly known (similar to a newspaper or magazine).  Online publications are available in many formats such as news, academic, gaming, investment and politics.

Best Practice: If comments are allowed by the publisher, weigh in with your thoughts and insights about the subject and then casually drop a link to either your profile or lesson page.   The rule of thumb is to direct people to your author profile if you want to show all of your lessons or if the comment is very specific to one of your lessons, link to the lesson page.   Remember to avoid spamming and only include relevant insights, thoughts and advice.

Wrong way to leave a comment:

The greatest video of all time http://www.mindbites.com/lesson/62-how-to-swaddle-a-baby

Right way to leave a comment:

Swaddling a baby is a very effective way to make a baby feel secure and when my kids were infants, we kept them swaddled almost all the time.  Here is a great place to learn different swaddling techniques: http://www.mindbites.com/lesson/62-how-to-swaddle-a-baby

So, that’s the skinny on marketing your MindBites in Online Communities.  The bottom line is that you must establish credibility in your area of expertise before you will start to see the fruits of your online community/social networking labor. However, if you take the time to become a trusted adviser to your community and then subtly link to your MindBites lessons, they will come (I seriously had to struggle to resist a “If you build it…” reference right there…I guess I just made one…dang it!).

Oh, and if you haven’t checked out Part 1 of this series - on Marketing your Lessons on the MindBites site, or Part 2 - on Marketing your Lessons on your site or blog, make sure to do so!

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How to Sell DVDs and Videos Online and On-Demand: Part 2

by Huntley in Author Tips, General, Selling Video Online / 03.17.10

This is a continuation from How Sell DVDs and Videos Online and On-Demand: Tips Part 1. In Part 1, we address whatsell-key we’ve learned about selling video content online in a paid and on-demand format specifically in the areas of previews, SEO, streaming options versus digital downloads, upselling and alternative models (subscriptions and a la carte and bundled models) and preparing DVD or other content to be “web-ready.” Here, in part 2, we’ll pick up where we left off and continue on to talk about pricing/conversion, DRM, competing with free/ad-supported content, production quality concerns, and the distinctions between ‘making it available’ and ’selling it.’

On the off chance that you didn’t read part 1 (umm, which you should *totally* do), let me tell you a bit about me and MindBites so you know how we’ve come to learn all the nuggets we’ve picked up along the way. MindBites is a platform through which you can sell access to your video content in an online and on-demand format. You can use the MindBites platform to create a streaming video-on-demand store on your own site or you can sell through our marketplace.  Since we started in this space a few years back, we’ve learned a tremendous amount about how and what to think about when you’re considering a move to make your DVD or video content available online in a streaming on-demand format.

6. PRICING  - The penny gap persists.  Venture Capitalist Josh Koppelman coined the term to explain how the “gap” in getting someone from $0.00 to paying $0.01 is substantially bigger than the gap in getting them to move from paying $0.01 up to paying $0.02.  This is particularly true in the paid video space.  Interestingly, I’d take it even further.  It’s hard to control for all of the different factors that contribute to conversion (the % of visitors that opt to purchase a given video lesson on our site), but we do generally see increases in conversion rates as prices move from $1 to $5.  I attribute this to a bit of a ‘get what you pay for’ mentality - users think, ‘if it’s only $2, it’s probably not going to be sufficient to meet my needs’.  Interestingly, even beyond $5, we see revenue per visitor continue upwards despite declines in conversion rates.  At these price points, the increased revenue on each sale more than makes up for the fact that a smaller percentage of people are buying.  Unfortunately, the trick to pricing lies in the realization that there is no trick - data-driven decisions need to be made, so pricing optimally is going to require both experimentation and meticulous tracking.

7. DRM - We get asked frequently if someone could conceivably buy and download an author’s video and then share it with a friend or even upload it elsewhere.  Unfortunately, the answer is yes.  There is no perfect DRM solution out there, and honestly, the pace of DRM technology seems to pale in comparison to the pace of piracy technology innovations.  The best DRM options out there require a user to download a particular application and video player in order to access videos.  Unfortunately, even with these, not all systems can be supported (many are PC-only), and if someone knows what they’re doing, they can easily set up their computer to record what is playing on their screen and thus obtain a copy that they can do what they want with.  It’s obviously illegal to rip or steal or re-purpose someone’s content without their consent, and thus, if someone is caught (by you or us or anyone), they can face civil and criminal penalties. That said, much like selling DVDs, there isn’t any way to completely protect material from being pirated and shared with friends or even sold illegally.  This is also one of the greatest challenges that DVD producers contend with - people buying their DVD and then copying it and selling it to others (oftentimes in mass quantities).  One thing we do offer to authors at higher MindBites platform levels is the ability to set lessons to be ‘Stream-Only’ (as opposed to both download-able and stream-able). Even this, though, is not a perfect solution. If someone knows what they’re doing and has the right software, they can unfortunately pirate anything they view online.  That said, we have come to believe that most people are good at their core.  And, if given the option, they will pay for something instead of stealing it.  Plus, as a video content producer, the biggest risk you face is not in someone stealing your content but instead in no one purchasing it.

8. COMPETING WITH FREE/AD-SUPPORTED VIDEOS - It’s no surprise that your content is going to have to compete with other content out there for eyeballs.  Many people ask us about these dynamics, and it’s good to think about them.  What we’ve found is that people are willing to pay for what they are looking for.  That said, conversion rates vary pretty substantially across subject areas.  Generally speaking, the more free stuff there is out there, the more you need to make sure your content addresses some need that those free videos don’t address. AND, even more importantly, you need to highlight these things in your text description.  Even with the explosion of free content online, a blend of content models will continue to exist - some will be free and some will be ad-supported.  Historically, we’ve seen that content that errs towards the ‘entertainment’ side of the spectrum tends to skew towards ad-supported models and content that errs towards the ‘educational/informational’ side of the spectrum skews towards paid models.  That said, it’s not hard to find exceptions in both of these cases.

9. PRODUCTION QUALITY - How good does it need to be?  A new study from Nielsen (covered here on Mashable) recently suggested that people were more inclined to be willing to pay for video content if it was professionally produced.  This makes sense.  The challenge, though, is that there are other factors to consider.  First, prices can be set to take production quality into effect.  If there are two videos out there that offer exactly what you need but one has poor lighting, will you deal with poor lighting to save yourself $10?  Probably so… unless it is really poor lighting and you really need good lighting to understand the concept and get any value out of the video.  Thus, even if you don’t have an HD-quality video, people are still willing to pay for it if it contains the information they want and is priced accordingly.  The other consideration here is that everyone has a different notion of what ‘user-generated video’ looks like.  In my mind, I immediately jump to grainy/jumpy YouTube videos.  Truth be told, cameras and editing software have come a long way.  While neither you nor I could put out something to rival Avatar, the tools available to the average consumer these days (for consumer prices rather than professional prices) can help you to put something together that’s pretty compelling and that looks pretty professionally done.

10. MAKING IT AVAILABLE vs. SELLING IT - As with any business, selling your video content online is not simply a matter of just uploading it and making it available for sale.  You’ll get some organic traffic that way and will likely generate some sales that grow over time.  However, much like just making your DVD available for sale through Amazon isn’t going to make you a millionaire overnight, the same thing holds in this space.  That said, there are some pretty good formulas to use to help you with the promotion side.  We’ve tried virtually everything and have a good feel for where you can get the most bang for your buck (or for your time, which is generally the case).  As far as ’selling’ it goes, there are three areas on which you should focus your efforts initially: 1. on the product itself (titles, descriptions, images, etc) 2. on your own site or blog (which you should be creating if you don’t have one… don’t worry - it’s easy and straightforward) and 3. via social media and online communities (twitter, facebook, forums, linkedin, groups, answer sites, etc)

I feel like I could ramble forever on the nuances of paid video content models that we’ve picked up on in the last few years, but instead I’ll try to zip it there.  Have questions?  Have your own insights or learnings or experiences to share?  Let me know in the comments below.

As always, if you’re interested in working with us or learning more about the MindBites platform and marketplace for selling access to streaming video on-demand and onlineContact us or sign up to get started!  We also have a special group dedicated to developing and deploying custom paid video solutions for enterprise customers, which you should also check out.

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Monetizing Video Content Online Part II- Video Sales Platforms

by Ellen Ambrose in Author Tips, General, Selling Video Online / 03.10.10

March 10, 2010

Now that we have established that in the online video space it  is difficult to generate enough ad revenue to reach profitability, let’s take a look at other options for monetizing video content online.   In this article, I am referring to premium content that typically would be made available through DVD or Blu-Ray and/or digital content made for the web (ex: education, information and instructional videos).  I am not referring to episodic or movie content in the entertainment category.

First let’s take a look at how paid digital video content has progressed.  In 2002,  CustomFlix, a business that offered DVD on Demand, was created to  make widespread distribution easier for independent filmmakers.   Amazon acquired CustomFlix in 2005 and in 2007, the name was changed to CreateSpace.  CreateSpace was one of the only options available for independent filmmakers to publish and sell their premium video content on the web.

We surveyed content creators in 2007 and found that CreateSpace did not allow filmmakers to control pricing on their video content.   This issue caused pricing conflict with  filmmakers who were also selling their DVDs through their own websites and distribution channels.  Around the same time, Digital Rights Management (DRM) started becoming a hot topic and many content creators were either hearing about or directly experiencing illegal pirated distribution of their DVD content.   The DRM concerns caused additional apprehension for making premium content available for download online.  As technology progressed, it became evident that there would always be methods for bypassing DRM security measures and selling digital content online would be the way of the future for filmmakers.

This change gave way for a new breed of  outsourced services:  video sales publishing platforms.  The important distinction  here is that this is not about ad supported, video distribution platforms (i.e. Brightcove);  it is about publishing platforms that allow content owners and distributors to sell video content online.  Paid online video that is made available through streaming and/or progressive download (user can watch the video as it is being downloaded) is now generally being referred to as online video on demand (VOD).

Today, CreateSpace is in the business of actually creating hard copy DVDs on demand and all video publishing is done through Amazon Video on Demand where users can download to own or download to rent.  There are other players in the online video space who fall into a few categories:  digital download marketplaces, general digital sales platforms and pure video sales platforms.   The digital download market has been around the longest and the pure video sales platforms are the most recent addition to the online video space.

Digital download marketplaces sell downloads of any kind which is typically ebooks, papers, audio books, mp3, software and video.  They offer a secure commerce solution and are focused on selling downloadable goods.  These download marketplaces offer some useful functionality such as reporting, pricing flexibility and sales tools.  The benefit of working with a digital download service is that it is simple, straightforward, and does not require a website.  Further, these sites usually have a network of affiliates for resellers to pick up and sell products on their websites in exchange for a sales commission.  The downside is that the user experience is generic, not customizable and does not feel like a modern service (i.e. feels old school).  After payment, the customer is sent an email and given access to the downloadable product.  Examples include Payloadz and  Tradebit.  The payment models vary in that some require upfront fees based on bandwidth usage and others are performance based.

General digital sales platforms also sell ebooks, audio and video; however, there are  more features and customization options than what is found in a digital download marketplace.  These general digital platforms are  also focused on selling what they call instant downloads and do not provide a video on demand environment (i.e. streaming or progressive download through a media player).   The ability to create branded storefronts,  analytics and subscription management tools set these platforms apart from a general digital download marketplace.   They also have marketplaces and affiliate distribution networks.  Examples include iAmplify and Fetch/Shopify. The cost varies from a fixed monthly fee to performance based pricing.  For example, iAmplify charges 30% of sales if the content is sold by the publisher and 60%  if it is sold by iAmplify or affiliate partner.   Working with this type of platform can work well for digital goods that pair well with downloads such as audio and ebooks.

Pure video sales platforms focus 100% on video, have embeddable media players, custom previews and more capability when it comes to delivery.  Pure video sales platforms offer a  true video on demand environment with the ability to preview, purchase and stream through a high quality media player.  In addition, a video sales platform has the ability to create fully functioning, branded video on demand stores as well as sell through a marketplace and affiliate distribution channel.  They provide analytics specific to video and detailed sales transaction reports.  These platform features extend to creating mobile video on demand applications as well as standalone web properties.  The pricing is mostly performance based with a small monthly fixed fee that is based on usage.  The benefit of working with a full service, video sales platform is that the platform serves as an extension of the content creator’s business, brand and website without the hassle, expense and time of building it and managing it in house.   MindBites is an example of a pure video sales platform and it extends from small to large content creators and publishers.

My conclusion is that there are several options available to actually sell and truly monetize your video content.  Whether you select a digital download marketplace, a general platform for selling downloads or a pure video sales platform, it takes time and attention to build traction and momentum.   Because we are on the early side of  video on demand online, the content owner/publisher still needs to focus on marketing and using available sales tools  to experience success and revenue.  Therefore, placing your content into a distribution network and forgetting about it does not lead to success.   The good news is that Nielson recently reported that 42% are willing to pay for content online and the opportunity exists today to monetize and surpass revenue generated through video advertising networks.

Part I can be found here http://blog.mindbites.com/monetizing-video-content-online-part-i/

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