Promoting & Marketing your Video Lessons
Posted by Ellen · March 26th, 2008Now that you have finished uploading your lesson, it is time to start thinking about getting the word out and promoting your lessons so that you will see some sales.
The first place to start promoting your lesson is the title. The title should be written with Google or any search engine in mind. In other words, think about how someone would type in a search for your topic. They might type in certain keywords or they might phrase it like a question. For example, if your lesson is about teaching someone how to write a stellar resume and someone is searching for how to write a resume they might type in words like “how to write a resume” or ” resume writing tips” or “resume writing skills”. If you think about it from this perspective, the title tends to come easily. In this example, a good title would be “Learn skills and tips for writing an effective resume”.
A good title will go a long way in promoting your lesson because it not only will help bump your lessons up in the search results, but it will also help people who are already on the site to find your lesson.
The second step is your lesson description. The description also serves a few key roles. Besides the title and free preview, the description serves as direct communication to visitors about what you are going to cover in the lesson. A thorough description makes it much easier for folks to click the “buy” button. Also, the description is another opportunity to load up on keywords. Again, keep in mind all the keywords that might be typed into a search engine when looking for your subject matter. You should try to work these keywords into your description to increase your lesson searchability. Read the rest of this entry »
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Tags: author tools, MindBites, Promotion, search engine, youtube | Posted in MindBites News and Notes, Video Production and Publishing | No Comments »
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